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Collingwood Celebrates Double Win at the 2026 Insurance Choice Awards
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Collingwood are delighted to announce they have taken home two prestigious awards at the 2026 Insurance Choice Awards – winning both Best Motor Insurance Provider and Customer Service Champion!
Hosted by Smart Money People, the awards recognise businesses that go above and beyond for their customers. This year’s results are particularly special, with Collingwood once again standing out among some of the biggest names in the insurance industry, including Saga, Hastings Direct, Aviva and LV.
What makes these awards so meaningful is that they are decided by customers themselves. It’s their feedback, reviews and votes that determine the winners – making this recognition a true reflection of the positive experience that the Collingwood team deliver every day.
Celebrating Another Year of Award-Winning Service
Winning two awards is a fantastic achievement, and it adds to a much bigger story.
Collingwood has celebrated continued success at the Insurance Choice Awards for eight years running, with recognition across multiple categories:
2026: Best Motor Insurance Provider and Customer Service Champion
2025: Best Motor Insurance Provider and Treating Customers Fairly Champion
2024: Best Motor Insurance Provider and Treating Customers Fairly Champion
2023: Highly Commended – Best Motor Insurance Provider
2022: Best Car Insurance Provider
2021: Treating Customers Fairly Champion
2020: Customer Service Champion
2019: Customer Service Champion
These latest wins bring the total to four Best Motor Insurance Provider awards, three Customer Service Champion awards, and three Treating Customers Fairly Champion awards. These awards demonstrate the team’s ongoing commitment to providing quality insurance products and putting their customers first. You can read more about Collingwood’s previous award successes here.
Recognising the People Behind the Awards
Whilst the awards recognise Collingwood as a business, they also celebrate the people responsible for delivering its customer experience every day.
These awards shine a light on the effort delivered across the company. From friendly contact centre advisors to the staff behind the scenes, the team keep things running smoothly to ensure a seamless customer experience.
The Customer Service Champion award is particularly significant in recognising this collective effort, highlighting the importance of putting customers at the heart of the business.
Collingwood’s latest success would not have been possible without the dedication and commitment of its employees, alongside the continued support of customers who took the time to share their experiences and vote.
Reflecting on Another Year of Success
Reflecting on the achievement, Collingwood Insurance Services’ Contact Centre & Operations Director, Helen Shields, said:
“It is an honour and a privilege to be voted Best Motor Insurance Provider and Customer Service Champion by the public – especially considering the fierce competition this year! To win these awards for yet another year running is a testament to our continued commitment to putting customers first, delivering excellent service and striving to provide the best possible experience. These achievements are only possible thanks to the hard work and dedication of our team, as well as the trust and support of our customers. We couldn’t be prouder of everyone who has played a part in making this success possible.”
Peer Jelendorf, CEO of Smart Money People, said: “Ahuge congratulations to Collingwood for taking home Best Motor Insurance Provider for the fourth time, and winning Customer Service Champion for the third time. These awards highlight its dedication to delivering reliable motor insurance alongside excellent customer support. Reviews at Smart Money People praise Collingwood’s friendly and knowledgeable staff, straightforward processes and helpful customer service. Its focus on making insurance easier for customers while maintaining high service standards has clearly made an impact. Well done to the entire Collingwood team for this well-deserved recognition.”
About the Insurance Choice Awards
The Insurance Choice Awards are organised by Smart Money People, the UK’s dedicated financial services review platform. Now in their eleventh year, the awards celebrate outstanding businesses across the insurance industry, recognising those that deliver positive customer experiences.
Customer feedback plays a central role in determining the winners, giving consumers an opportunity to recognise the companies that have made a positive difference to their experience.
Collingwood Insurance’s latest double win marks another significant milestone for the business, reinforcing its reputation as an award-winning motor insurance provider and demonstrating its continued commitment to customer service.
